Coffee Talk: Combatting the Uptick in Apartment Industry Fraud

Combatting the Uptick in Apartment Industry Fraud

Fraud has become one of the most unwelcomed trends in the apartment world, reaching levels never seen in the industry before.  Fake pay stubs, synthetic IDs, and other falsified documents have become all too common during apartment leasing.  Innovative phishing scams and other cyber-related activity have operators agreeing that fraud has become too complicated and complex to combat on their own.  The good news is there is help in the form of technology to help mitigate the damage fraud causes.  

Join Entrata's Industry Principal, Virginia Love, as she defines the scope of the problem and the types of fraud, the impact of fraud on your communities, and available solutions , and best practices for fraud detection and mitigation.  

Meet our Speaker

Virginia Love began her multifamily career over 30 years ago as a leasing consultant for Trammell Crow Residential Service making $5.72 an hour and $30 a lease. With roles spanning training, marketing, and operations at companies like Summit Properties, Watermarke Companies, and ING Clarion, she joined Entrata in June 2019 as Industry Principal after twelve years as VP of Leasing and Marketing at Waterton Residential. In her current role at Entrata, Virginia drives growth and innovation through active involvement with marketing, product development, and sales. Virginia is a National Apartment Association Lyceum graduate and former Atlanta and Georgia Apartment Association Chairperson.  In 2021, she was named a Multifamily Influencer by GlobeSt. Real Estate Forum and was honored by Connect CRE’s Women in Real Estate Awards for 2022.  A seasoned speaker at industry conferences and events, she's participated in countless industry events.  Additionally, Virginia is an Apartment All-Star.

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